So Before we start with our reasons why one should Learn Digital Marketing lets try to understand what is digital marketing what are the different modules that comes under it so lets the learning began.(Don’t forget to write your views below in comment section)
What is Digital Marketing ?
Digital Marketing is not a formula in which you add channel select your product and target audience and it’s done It’s a derivation in which you the choose the channel and on the basic of the channel one see its reach and target an audience making assumptions and keeping constant
So What Exactly is Digital Marketing?
We can say Marketing is product and services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium is called Digital Marketing.
Different modules for Learning Digital Marketing are –
- Website Creation
- Content Marketing
- Google adwords
- Social Media Marketing
- Affiliate Marketing
- Online Public Relation
- Mobile Marketing
Top 6 Reasons Why One Should Learning Digital Marketing
Digital Marketing is the future
As more and more people are getting connected to digital medium. With 2/3 world population now using a smart phone and more than 50% people are using Internet The current increase rate is measured at 34.8% and approx. 8 lacs job options at present and is anticipating grasping higher impressions within the coming years .Digital Devices like smart phones Laptops have become essential part of life so when people are spending more time on these medium its important to know how to promote Product and Service.
Consciously/Unconsciously people are creating data about them self.
So when people spend so much time on Smart phones or laptop what they do they browse internet Use Social media sites like and share things so somewhere down the line they are leaving tracks of their Interest, Behavior Like Age Demographic and so on These tracks are picked by smart Marketers and on the basis of this they customize their product and service and target audience on the basis of their interest and behavior
With Digital marketing reach has become wide and it’s cost effective.
By using digital marketing you can widen your reach you can show your product to billions of people using internet and target them on the basis of interest they have showing in your product or product similar to you and if we talk about the cost its quite cheaper than other traditional method of marketing best part is you can easily track the return on investment on each penny spend.
Its Dynamic in nature people can respond interacts and shares it.
People can interact share like or respond to call to action so the engagement level is quite high you don’t need to wait till the end to measure the result .Results are easily measurable as clicks Impressions Visits and Conversions. Ability of targeting Customer in a personalized manner is the main reason why big brands have started opting for Digital Marketing
Market is flooded with products still people need more information.
Whether it’s a Car, Perfume, Soft Drink or a Candy marketers wants to to know what’s the preference of the customer how they can Customize the product as per their customers or whether it’s a customer who is searching a solution for its problem People require information in order to make a decision or strategy.
Digital Marketing Opens Up Wide Variety of Job Prospects
Every day companies are realizing that in order to stay in competition and widen the reach companies need to focus or enhance their digital efforts As the various survey had reported that Digital Marketing will create more than 1.5 Lakh jobs in India by 2017.
“With both Consumers and Marketers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2017″ – Manipal Global Education Services.
List few of various digital marketing positions available for those who want Learn Digital Marketing and want to build a career in this Digital Marketing
- Digital Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers